pointing to the heavens — the pose of a champion.

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What started as a simple request for a product-focused magazine ad turned into a unique opportunity to stand out in a sea of competition. I suggested a novel approach of being more focused on our pro anglers, rather than just showing the typical product sales pitch. This change in perspective lead to a more cohesive and creative execution of how to promote our brand during one of the largest fishing events of the year—the BAssmaster Classic. My illustration of the anglers was used in a magazine ad and on social media, and was pitched as signage in the brand booth at the event.

Art Direction & Illustration : Yours truly

Animation - Victor Brown

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