pointing to the heavens — the pose of a champion.
![Remix](https://cdn.myportfolio.com/47be306e5a9317b97e5c7d678d044171/3e2d8d31-9d16-48b2-aca0-d388d7345cc1_rw_3840.jpg?h=85c16402c622f4ff0ab6e9ed6cc469eb)
Remix
Recycle
What started as a simple request for a product-focused magazine ad turned into a unique opportunity to stand out in a sea of competition. I suggested an unexpected approach: being more focused on our pro anglers, rather than just showing the typical product sales pitch. This change in perspective led to a cohesive and creative execution of how to promote our brand during one of the largest fishing events of the year—the BAssmaster Classic. My illustration of the anglers was used in a magazine ad, on social media, and was pitched as signage in the brand booth at the event.
![](https://cdn.myportfolio.com/47be306e5a9317b97e5c7d678d044171/d0b72ac8-9a3e-4d9c-b2a6-c7bcdfc16432_rw_3840.jpg?h=8be86afd657fc9e7b1c16296c6be3a8a)
Motion Design: Victor Brown